Like many of our clients, Main Street Webworx is a small business serving other small businesses. Because of this, I feel it’s important to share information that goes beyond the scope of web design and online marketing. We are first and foremost committed to the success of our clients, as well as the flourishing of Greenville and Upstate SC. So, we’d be remiss to not share a little bit of what we learn along the way with you!
A few months ago, I listened to a great webinar by John Jantsch, author of Duct Tape Marketing.
As the world becomes increasingly technological – moving further into the virtual world, every business is actively looking for ways to continually improve. At Main Street Webworx, we frequently ask ourselves how we can do a better job for our clients. We evaluate our processes, procedures, abilities, services, and how well we are delivering on our core message in order to grow our business.
The Burning Question: How?
The Answer: Ask your customers.
After each and every customer experience, you and your business have the opportunity to both ensure client satisfaction and gather high-quality insights applicable to both your marketing and your processes. Even better, you’ll gather quotes and testimonials which you can share with prospective clients. What should you ask? Below are some of the best questions out there:
1. What made you decide to hire us?
2. What’s one thing that we do better? What did you like most about the experience?
3. How can we improve?
4. Would you be willing to refer us?
5. If you were looking for our company, what would you “Google”?
Beyond gathering great insights, taking the time to reach out to your clients provides an added-level of client devotion, leading to more highly engaged customers. Meaning customers that are more likely to tell their friends and colleagues about you, and who are more likely to refer your business. Everyone appreciates a little extra attention and the value found in their opinion. You’ve got nothing to lose and everything to gain.
This tip doesn’t just apply to new businesses either! Regardless if you’ve been in business for 20 years and have never conducted this type of client survey, it’s never too late. Create a plan and start boosting both your client experience and your business.
